Are you ready? Is your agenda set? Speakers selected, prepped, presentations being drafted?
Wait...you missed the target. SKO is not about product managers sharing the latest and greatest, dumping endless technical and market information onto the sales organization.
Well, it *shouldn't* be. But usually it is.
Most organizations do SKO planning Bass Ackwards. We should consider the results we want to generate:
- drive better sales results
- coach behaviors
- foster interaction, sharing and relationship building among sales people and between the field and corporate.
Instead,
we point an information firehose at the sales organization and later
wonder why SKO is so poorly attended on day 2 and beyond, and why our
ratings are so mediocre year after year.
Sound familiar?
If
you want to improve your game, actually take control of SKO and deliver
results that your internal stakeholders care about, join us for the
next Sales Enablement Master Class where we will focus on SKO best
practices. Sign up here.
Thanks!
Lee
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